January 29, 2014
FOR IMMMEDIATE RELEASE
Seattle, WA -- Super Bowl fans are not only choosing sides, their choosing ciders. The Northwest Cider Association, representing cider makers throughout Seahawk territory, has challenged the Bronco Fans of the Rocky Mountain Cider Association. The wager: a mixed case of cider to be presented to the winning state’s governor. Cider’s popularity is booming throughout the country. Revenues more than tripled from $178 million to $601 million in five years, making it the fastest growing segment of the U.S. beverage industry.