PRESS RELEASE: Portland Cider Co. Passionfruit Bottle Release & Refreshed Packaging

Portland Cider Company Introduces Passion Fruit Bottle with a Refreshed Look for 22oz Bottles

September 13, 2016 (Portland, OR) Portland Cider Company announces the release of Passion Fruit cider, available year-round in 22oz bottles, while also debuting a refreshed packaging design. Tropically aromatic and bursting with bright green apple and floral flavors, this Passion Fruit cider is a one of a kind. Its bitter-tart passion fruit finish will leave you puckering for more! With 6.7% ABV and fragrant floral passionfruit notes this cider pairs beautifully with spicy-sweet items, such as fish tacos with mango salsa, yellow curry and Chinese food.

The release of this new cider provided Portland Cider Company the perfect opportunity to introduce a package refresh to their entire 22oz bottle line-up. Updated packing for Kinda Dry, Sorta Sweet and Pearfect Perry is hitting shelves over the next couple of weeks.

Our goal for the new labels was to reflect the heritage and quality of our cider, with an eye-catching and inviting look,” says Portland Cider Company Owner Lynda Parrish. “We put our cider in these new clear bottles, instead of the brown bottles, so you can see the beautiful, amber color of our cider inside.”

Inspired by the Norman Rockwell illustrations, the label design includes depictions of the fruits used in the cider - namely authentic Northwest apples. The new Passion Fruit bottle features a beautiful passionfruit flower, with its bright purple and green colors

popping off the label. With a bold white-washed wood background, colorful apple and flower imagery, plus new clear bottles, Portland Cider Company hopes the new bottles will “pop” on the shelves.

As craft cider grows in popularity, picking from the shelves at the local grocery store gets harder and harder. The new bottles are much more impactful and distinctive,” says Lynda. “And they portray who Portland Cider Company is as a cidery - bold and innovative, but also fun and traditional.”

Kinda Dry, Sorta Sweet and Pearfect Perry are available now in the new redesigned packaging, hitting chain, convenience, and bottle shop stores over the next several weeks within Portland Cider Co.’s distribution area.

The brand-new Passion Fruit cider bottle will launch at Belmont Station September 22, 5-7pm, at the official Passion Fruit Bottle Release Party. Cider fans can then find Passion Fruit bottles at select retailers within Portland Cider Co.’s distribution area or either taproom (Hawthorne-Portland or Clackamas).

Media Contact: Helen Lewis (503) 305-0877 helen@portlandcider.com

About Portland Cider Company:

The Portland Cider Company was started in October 2012 by an Oregonian and a family of British expats with the mission of bringing cider, handcrafted in the English tradition, to the Northwest. They have two taproom locations: Hawthorne, Portland Cider House (3638 SE Hawthorne Blvd., Portland, OR 97214) and Clackamas, Taproom & Cidery (8925 SE Jannsen Rd, Bldg. F, Clackamas, OR 97015). For more information, visit www.PortlandCider.com.

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