FOR IMMEDIATE RELEASE
Seattle Cider Company Launches South Carolina May 15
Offering dry craft cider made from fresh pressed Washington apples, Seattle Cider Company partners with Breakthru Beverage for the launch of its 14th state
SEATTLE (May 11, 2017) – Becoming the fourteenth state to carry its products, Seattle Cider Company is pleased to announce a new partnership with Breakthru Beverage to bring Seattle Cider’s unique selection of craft ciders to South Carolina! Known for its collection of dry, flavorful ciders – successfully bridging the gap between beer and wine – Seattle Cider Company ciders are made from 100 percent fresh-pressed Washington apples, gluten free and never from concentrate. Available throughout the state beginning May 15, the growing cidery will offer its entire year round and seasonal lineup of products statewide.
“We’re excited to continue our partnership with Breakthru Beverage and break into a new region of the country,” said Joel VandenBrink, founder and CEO of Seattle Cider Company. “The demand for dry craft cider continues to grow and it’s exciting to be a part of. Plus, the timing is perfect as the weather begins to warm up in South Carolina!”
“In planning the growth of our craft portfolio in South Carolina, we knew we needed a craft cider and Seattle Cider Company fit the bill, ” added Sean O’Connor, President, Breakthru Beverage South Carolina. “Their dedication to true craft cider and innovation is something we know cider drinkers in South Carolina will appreciate and enjoy.”
Upon launch in South Carolina with Breakthru Beverage, Seattle Cider Co. products will be available at select restaurants, bars and retail stores statewide. Available in 16-ounce cans and on draft, initial Seattle Cider Co. offerings will include:
Dry: Dry and pleasantly acidic, flavors of nectarine and under ripe peach hit the palate with no residual sweetness. One of the driest ciders on the market. 0 brix, 6.5% ABV, 16-ounce can, draft.
Semi-Sweet: A light, crisp cider with just a touch of sweetness, this cider is honey in color with notes of orange, lemon and apple. A refreshing cider, it reveals hints of apricot on the palate. 2.6 brix, 6.5% ABV, 16-ounce can, draft.
Berry: Crafted with locally grown raspberries, blueberries, and blackberries, this cider is softly tart at the start, softly sweet on the finish while being both accessible and full-flavored. 1.8 brix, 6.9% ABV, 16-ounce can, draft.
To celebrate its South Carolina launch, the Seattle Cider Company team will be hosting tastings and events throughout the area the week of May 15. Keep on eye on Seattle Cider Company social media pages for details on where to find the team and their cider!
Popular limited edition ciders Three Pepper and Gin Botanical, available in 22oz bottles, will launch in South Carolina in the coming months. Additional ciders – including seasonal ciders Pumpkin Spice, Oaked Maple and Basil Mint – will become available in market as they are released throughout the year.
Seattle Cider Co. products can currently be found in stores and on tap throughout Washington, Oregon, Alaska, Idaho, Illinois, Austin, Wisconsin, California, Minnesota, Nevada, Missouri, Colorado, Tennessee and soon, South Carolina, with growing list of locations available at seattlecidercompany.com. For more information about Seattle Cider, South Carolina launch events and more, follow Seattle Cider Company on Facebook, Twitter and Instagram (@seattleciderco).
Media interviews, samples and photos available upon request. Please contact Caitlin Braam at email@example.com.
About Seattle Cider Company
Not your standard cider. Seattle Cider Company is city’s first cidery since Prohibition, bringing true craft cider back to Seattle and across the country. Bridging the gap between wine and beer with flavorful, uniquely dry cider, Seattle Cider Company’s year round and seasonal offerings break the mold of overly sweet cider, bringing the natural flavors of Washington apples to the forefront. Naturally gluten free and made from a custom blend of fresh pressed, locally grown apples, Seattle Cider Company’s products are handcrafted with all natural ingredients and never from concentrate. Visit our tasting room, The Woods, open weekly Tuesday - Sunday at 4660 Ohio Ave. S. in Seattle. For more information, visit seattlecidercompany.com, or follow Seattle Cider Company on Facebook, Twitter and Instagram.
About Breakthru Beverage Group
Breakthru Beverage Group is a leading North American beverage wholesaler driving innovation in the marketplace with a nimble and insightful approach to business. Breakthru is proud to be family-owned and operated, bringing valued expertise to its operations across the U.S. and Canada. The company employs more than 7,000 associates representing a portfolio of premier wine, spirit and beer brands totaling more than $6 billion in annual sales. For more information, visit www.BreakthruBev.com.