For Immediate Release: February 23, 2016
Big Mountain Ciderworks Benefits from USDA Value Added Producers Grant Award
Company uses funds to develop brand and develop feasibility study & marketing plan
Kalispell, MT. – Big Mountain Ciderworks was recently awarded a Value-Added Producers Grant by the USDA. The program helps agricultural producers engage in value-added activities related to the processing or marketing of crop-based, value-added products. The goal of this program is to help generate new products, create and expand marketing opportunities, and to increase producer income.
Big Mountain Ciderworks used the funds to partner with the brokerage firm Northwest Cider Brokers, LLC and a branding firm “The Brandit” to create an effective business and marketing plan for their venture. Northwest Cider Brokers is located in Portland, Oregon. The Brandit is a well-regarded branding and marketing firm located in Hampstead, NC. Both firms collaborated to define the brand, coordinate the packaging and associated marketing assets and ultimately make a much more effective business plan used to successfully launch the venture.
“We run a small family farm with limited resources – the grant helped us partner with professionals with a proven track record in the industry and allowed us to start out the right direction. As a startup company, we never would have considered approaching a major firm on our own, and we’re extremely grateful for their work. We also need to thank Lyle Coney, Lad Barney and the USDA for their help with our project” said Bud Desmul, owner of Big Mountain Ciderworks.
About Big Mountain Ciderworks:
Big Mountain Ciderworks grows its own heirloom and cider apples and makes cider from fresh pressed fruit grown in Northwestern Montana- located between Flathead Lake, the largest lake west of the Mississippi, and the beautiful mountain ranges of Glacier National Park.