FOR IMMEDIATE RELEASE:
La Familia Cider Officially Launches Cinco de Mayo!
New cider company based in Salem, Oregon, crafting cider blended in the
spirit of Traditional Mexican Aguas Frescas.
May 2, 2017 (Salem, OR) – La Familia Cider, Oregon’s newest cider company and first Latino owned, will officially join the local craft beverage community over the Cinco de Mayo weekend. La Familia will be debuting with three ciders at an official “Launch & Cinco de Mayo Party” at Portland Cider House in SE Portland, along with several other events throughout the weekend. For a full list of events, visit www.facebook.com/lafamiliacider.
The “3 amigos” are Tamarindo (Tamarind) at 6.9% ABV, Jamaica (Hibiscus) at 6.9% ABV & Manzana (Apple) at 4.5% ABV. Inspired by the traditional Mexican Aquas Frescas of their childhood, husband and wife Jose & Shani Gonzalez based their ciders on the recipes of Jose’s mother, a first generation Mexican immigrant to the US.
“We thank God for the opportunity to share, with our whole community, the flavors my family and I grew up with. They are based on my mother’s recipes, but are a combination of the US craft beverage movement and Mexican heritage,” says Jose Gonzalez, La Familia Co-Founder. “Our cider contains no artificial flavors and uses only 100% Northwest apple juice from the Yakima Valley.”
La Familia Cider has been available for just a few short weeks, and the response has been overwhelmingly positive. You can find La Familia ciders at many Salem retailers, including several Mexican restaurants. Soon you will see their bottles at seven Safeways throughout the state. Their mission is to tie together the craft beverage movement with Mexican cuisine and are thrilled by the excitement so far. “We are excited to offer La Familia. It’s the first craft drink we have carried, they are selling great and customers are asking for it!” said Carlos Pineda, owner of the Keizer based El Patron Mexican Restaurant.
In tribute to their family ties and community, La Familia will donate a portion of their profits to help local families with their immigration fees. “We are going to do everything we can to help keep families together,” says Jose Gonzalez. “It’s incredibly important to our mission and heritage for us to support in any way we can.”
Maletis Beverage, based in Portland, Oregon, will be distributing all three cider varieties on behalf of La Familia Cider. Tamarindo (Tamarind), Jamaica (Hibiscus) & Manzana (Apple) are all available in 500ml bottles and draft kegs.
About La Familia Cider:
La Familia Cider started in March 2017 by a husband and wife team who wanted to bring their Mexican heritage to the Oregon craft beverage movement. Jose & Shani Gonzalez, second generation Mexican immigrants, took the traditional Mexican Aguas Frescas recipes of their families to craft cider in the Northwest. For more information, visit www.facebook.com/lafamiliacider.
Marketing Director “Mijo”
La Familia Beverage Group