Covid-19 Resource Center for PNW Cidermakers

Mental Health and Stress Management: The COVID-19 pandemic and all of its impact on community, businesses, family and social interactions, and our health is bound to cause stress, anxiety, and other strong emotions.

 

  1. Here are a few suggestions from the CDC on things you can do to support yourself:
  • Take breaks from watching, reading, or listening to news stories, including social media. Hearing about the pandemic repeatedly can be upsetting.
  • Take care of your body. Take deep breaths, stretch, or meditate. Try to eat healthy, well-balanced meals, exercise regularly, get plenty of sleep, and avoid alcohol and drugs.
  • Make time to unwind. Try to do some other activities you enjoy.
  • Connect with others. Talk with people you trust about your concerns and how you are feeling.

2. Webinar/talk on Facing Fear by Tara Brach who explores how meditation can help calm you and reduce your suffering.

3. Connect with your peers. NWCA’s here to connect you with your fellow cidermakers going through the same things. We have our listserve as well as our internal facebook group.

 

Business support to keep selling cider:

If the majority of your income was coming through community gathering spaces (restaurant, bar, tasting room), we know your business is at stake now. It’s time to think creatively about how you can sell cider and/or pivot to a new income stream. Ideas we’re gathering for you:

NWCA content including meetings, panels, webinars:

  1. NWCA Marketing webinar recording. The Corona virus has shifted our status quo and we need to shift with it to continue selling cider! Tune in for our lunchtime talk with NWCA’s newest board member, Cassandra Schwartz, to hear insights so your business can pivot quickly. Notes from that talk here.
  2. NWCA has created some videos to help you with online content you can share widely! 3 great videos here.
  3. NWCA’s webinar: How to Market Cider During the Pandemic: RECORDING and NOTES
  4. NWCA’s webinar: Innovative ways to Sell Cider Now RECORDING and NOTES
  5. NWCA’s webinar: Packaging and Supply Chain during pandemic RECORDING and NOTES

Other ideas to keep you marketing!

  1. Selling gift cards right now can act as a micro-loan for your company to help with cashflow
  2. Sell cider online. Send us your online store link to add to our NWCA member map online
    1. NWCA is focusing on online sales through our consumer email list and social media (resources on how to sell online were emailed to members)
    2. I love these cheese-focused Instagram videos made at home that you could mimic. She also coordinated a BRILLIANT drive-through cheese party which you could totally do for local cider fans!
    3. Can you host an online sale? Cool example from Nicky Meats that encourages locals to buy as well as online orders.
    4. Great tips for selling cider online, from Cidercraft/Vinoshipper/American Cider Assoc.
  3. Host virtual tastings with customers
    1. Example from Seattle Cider Co
    2. Help page on hosting a live event through FB
    3. Crafty Cask is running virtual happy hours. Get in with them or host your own!
  4. Can you pivot and make something else? A Portland distillery is making hand sanitizer.
  5. Get some press attention about your online sales/direct ship/curbside sales.
    1. Cidercraft submission form for cideries
    2. SIP NW Mag submission form for producers
  6. The American Cider Association has a Corona virus resource page too with plenty of great links.

 

Good News!

Grants/$$$:

  • Forbes article on small business relief tracker
  • Bartender emergency assistant grants for those serving alcohol
  • Management assistance grants from Forbes Funds
  • Bumble venture capital
  • Great list of food business resources including a few grants to know about to help PNW makers (including one from FB).
  • WA only: Up to $5 million of the Governor’s Working Washington Fund will be made available as micro-grants to small businesses across the state to prevent closure due to Covid-19. Commerce will distro these funds so check www.coronavirus.wa.gov for updates on the funding and follow on Twitter @WAStateCommerce for an announcement when funds are available
  • WA only: Department of Revenue has authority to waive interest, fees, and due dates for a broad range of taxes including property tax exemptions, biz license renewals and others.