Agenda 2021


March 16
9:00 AM - 9:20 AM Welcome & Opening Session
9:20 AM - 9:40 AM Round Table Discussion Groups
9:45 AM - 10:30 AM Workshop Sessions A
10:30 AM - 11:00 AM Trade show
11:00 AM - 11:45 AM Workshop Sessions B
11:45 AM - 12:15 PM Trade show
4:30 PM - 5:30 PM NW Cider Club Virtual Tasting

March 17
9:00 AM - 10:15 AM Keynote: Tom Oliver
10:15 AM - 10:30 AM Networking
10:30 AM - 11:00 AM Trade show
11:00 AM - 11:45 AM Workshop Sessions C
11:45 AM - 12:15 PM Trade show
4:30 PM - 5:30 PM Cider Cocktails & Happy Hour

March 18
9:00 AM - 9:45 AM Collective Power and Progress: NWCA in 2021
9:45 AM - 10:30 AM Workshop Sessions D
10:30 AM - 12:00 AM Trade show
11:30 AM - 12:00 PM Tours
12:00 PM - 12:15 PM Symposium Closing

All times are pacific time 

Breakout Sessions

During the Symposium you'll have 4 opportunities to attend an educational breakout session. There are four tracks to choose from: Executive, Making, Growing, and Marketing.

Executive Track

Proper Costing for Cider

Workshop Session A: 3/16/21, 9:45 am - 10:30 am

Sponsored Session presented by Perkins Accounting

Speaker: Maria Pearman, Principal Perkins Accounting

Many cideries do not have adequate reporting systems in place to understand the true cost of the products that they sell. This can lead to incorrect assumptions on margins and bad data. This workshop will give attendees the tools to correctly measure the true profit of each product that is sold.

Learning Objectives:

  • Identify the components of costs of goods sold
  • Learn how to allocate overhead into cost of goods sold
  • Understand best practices for calculating the true cost of products

Planting the Seeds of Social Justice in your Cidery

Workshop Session B: 3/16/21, 11:00 am - 12:00 pm

Speaker: Tonia Burkett, Equity & Inclusion Consultant. Usawa Consulting L.L.C

The objective of this session is to help you understand how social justice work can happen at your cidery. Facilitator, Tonia Burkett of Usawa Consulting, will describe how social justice work happens with examples that are relevant to the cider business. Space will be provided to share experiences and answer questions.

Thanks to Sponsor Keg Logistics.

Employee Engagement – the ‘secret sauce’ and why it matters

Workshop Session C: 3/17/21, 11:00 am - 12:00 pm

Speaker: Meliessa Ogrodowski, Talent & Org Development Leader

If you search ‘employee engagement drives business results,’ Google will immediately return over 200MM results – demonstrating wide acceptance and belief in the concept. What Craft Brew Alliance (CBA) tested and proved, however, is that the concept is wildly misunderstood. What’s worse – most employers who treat the concept as fact are inadvertently over-rotating on employee engagement only to realize flat, if not worsening outcomes. In her presentation, Employee Engagement – the secret sauce and why it matters, Meliessa Ogrodowski will outline what CBA uncovered about the true driver of both engagement and superior business performance. She will share CBA’s approach, results and key take-aways as well as tips and best-practices that employers of all sizes can adopt and implement today for a healthy and productive human resources strategy.

Thanks to Sponsor Callis Insurance.

Business Adaptations During Time of COVID: Making Cider Out of Lemons

Workshop Session D: 3/18/21, 9:45 am - 10:30 am


An interactive conversation about lessons learned and strategies employed to survive and thrive during 2020. Three cideries will share how they adapted their business models, as well as the new directions & opportunities they are pursuing as they move forward into a post-COVID era.

Thanks to Sponsor Keg Logistics.

Marketing Track
Making Track
Growing Track