HOW ABOUT THEM APPLES: NORTHWEST CIDER ASSOCIATION REPORTS 2015 AS RECORD YEAR FOR INDUSTRY GROWTH
Recent membership survey shows trends and growth throughout British Columbia, Idaho, Montana, Oregon and Washington
SEATTLE – January 21, 2016 – The Northwest Cider Association, a trade organization that represents more than 70 cider makers throughout British Columbia, Idaho, Montana, Oregon and Washington, recently completed a membership survey to gain regional insight into the nation’s fastest-growing beverage category. The results uncovered a variety of trends relating to cider varieties and distribution, but most notably, regarding growth.
In less than two years, more than 33 cider establishments – including tap rooms, cideries and tasting rooms – have opened throughout the Northwest. With 10 opening in 2014 and 23 in 2015, the year showed unprecedented expansion in this area. This growth trajectory isn’t slowing, as there are five tasting room openings already anticipated in the first half of 2016. Survey findings provided insight into trends relating to styles, products and distribution.
Additional highlights include:
- Several Northwest cideries are experimenting with new varieties and styles, many producing more than 15-20 products each year. These range from delicious perries, as seen in Nashi Orchards’ variety of products made with estate grown Asian pears, to the exotic, such as 2 Towns Cider House’s “Prickle me Pink,” a hot pink cider infused with all-natural juice from the prickly pear.
- Many cider makers are experimenting with infusions of Northwest ingredients like hops, as seen in in Finnriver Farm and Ciderhouse’s “Dry Hopped,” as well as ginger, berries, apricot and more.
- The culinary inclined are going beyond the glass with cider food products, including gourmet vinegars from Alpenfire and Spinnakers Brew Pub; Howling Moon Cider House has plans to launch a line of barbeque sauce in 2016.
- As the market matures, many Northwest cider makers are expanding with international distribution outside of North America including Norway, Japan, and Singapore.
“We’re seeing a true sense of cooperation as several cideries are expanding to offer various other Northwest ciders on tap and even sell their cider in their onsite bottle shops,” notes Northwest Cider Association’s Executive Director Sherrye Wyatt. “Whether you are looking for an intimate tasting room in the heart of an orchard, an urban tap house hopping with college students, or charming neighborhood ciderhouse with local professionals, you will find them all throughout the Northwest.”
Year over year, the association’s membership has grown from 52 cideries to 70, marking consistent growth since its 31 cidermakers in 2013. The national cider spotlight will focus on the Northwest this February 2-6, when the US Cider Association’s CiderCon visits Portland Oregon. This cider extravaganza is developed for both cider experts and cider curious, and includes tastings, workshops, after hours events and much more. Visit www.CiderConference.com for more information.
About Northwest Cider Association:
Founded in 2010, the Northwest Cider Association (NWCA) brings cideries and cider lovers together to learn, experience and enjoy the Northwest cider culture. Representing more than 70 commercial cidermakers from throughout Washington, Oregon, Idaho, Montana and British Columbia, the group is dedicated to supporting, promoting and growing this thriving industry. NWCA hosts cider-themed events throughout the year, as well as Cider Weeks in Oregon, Washington and British Columbia. For more information about the Northwest Cider Association, visit www.nwcider.com, or follow the growing organization on Facebook and Twitter (@nwcider).
Erin Osborne Communications