Northwest Cider Tourism Resources
Cider is already drawing visitors across the Pacific Northwest. The opportunity now is to make it part of how they experience your destination.
Rooted in local orchards and shaped by regional growing conditions, Northwest cider offers travelers something they’re actively looking for: authentic, place-based experiences that connect food, agriculture, and landscape.
Why Northwest Cider, Why Now?
Northwest cider brings together agriculture, handmade craft, and authentic local experiences in a way that naturally fits how people travel in the Pacific Northwest.
With the majority of the country’s apples grown here and more than 200 cideries across the Northwest, cider is both widely available and distinctly regional. It reflects local growing conditions, supports agricultural communities, and offers visitors a direct connection to place.
Northwest cider has the potential to expand existing regional tourism strategies without starting from scratch.
Cider is Big Business in the Pacific Northwest
- 60% of the nation’s apples are grown in the PNW
- ↑2000% Regional cidery growth has exploded to 200+ cideries in 15 years
- $100M in annual sales in WA & OR
- $600M in annual economic impact in WA & OR
- PNW consumers already purchase 4x more cider than the national average, and demand continues to grow
Cider Aligns with How Today’s Travelers Eat And Drink
- ~50/50 male–female, with above-average income and education
- Broader, more inclusive appeal: Reaches beyond traditional craft beverage audiences—especially younger consumers seeking premium quality, diverse flavors, lower-ABV, and non-alcoholic options.*
- 82% of buyers prefer to purchase from local cidermakers.*
- Seek local, premium flavors and authentic experiences
- Nearly half of consumers report drinking more cider than they did the previous year.
* = from NWCA’s Consumer Market Research Study with OSU
How Northwest Cider Fits Your Destination
A few simple additions can help translate interest in Northwest cider into real travel decisions and dollars.
- Add Cider to Outdoor Itineraries
- Feature cideries alongside parks, scenic routes, and recreation hubs to encourage multi-stop exploration.
- Position Cideries as Places to Gather and Dine
- Highlight spaces where visitors can relax, meet, enjoy local fare and spend time.
- Tell the Northwest Story
- Emphasize local apples, orchard settings, and regional craftsmanship to deepen a sense of place.
- Make Discovery Easy
- Link directly to the NW Cider Map so visitors can explore by location, amenities, and experience. Filter for family and dog friendly, orchard on-site, ADA accessible and food on-site.
- Include Cider Across Your Channels
- From visitor guides to event listings, integrating cider helps round out your region’s craft beverage and culinary story.
All the Tools You Need to Promote Northwest Cider
We’ve created ready-to-use resources to make it easy to include cider in your marketing.
Interactive NW Cider Map
- Explore pictures, filters, tours, and customizable routes: www.nwcider.com/map
- Share curated regional cider tours of Washington and Oregon
Photos
- Free, high-quality, unbranded lifestyle images to make cider content pop
- Credit and backlink: @nwcider / Northwest Cider Association)
Digital Guides + Posters
- Northwest Cider Brochure
- Cider Styles Guide Poster
- Northwest Cider Pairings Poster
- Award-winning cider listings
> Print Copies: Want print resources mailed? Order them here
Social Media
Follow, tag, and collaborate:
- Instagram: @nwcider
- Facebook: Northwest Cider
- LinkedIn: Northwest Cider Association
- Youtube: Northwest Cider Association channel
Events + Media Coverage
- Cider Festivals & Events > Submit yours here
- Track PNW cider media coverage to see trends and stay up-to-date
- Read NWCA Press Releases
Work With Us
The Northwest Cider Association is your go-to resource for regional cider marketing, education and quality, serving cideries, consumers, and industry for over 15 years. NWCA is your essential partner for marketing resources, stats, and media support.
Our team is ready to help you integrate cider into your destination marketing. We can:
- Connect you with local cideries
- Create customized cider content
- Support media FAM tours to highlight cider experiences
Connect with Our Team AnyTime
LAURA KENNEDY, MEMBERSHIP & COMMUNICATIONS MANAGER | info@nwcider.com
Material requests, member listings, map questions
JANA DAISY-ENSIGN, MARKETING DIRECTOR | janad@nwcider.com
Marketing content, ad partnerships, blog copy
