(100% Online; 5-Weeks)
PSU's Business of Craft Brewing Certificate guides students through the process of writing an investor-ready business plan for either a brewery, cidery, or distillery, and this is the first required course in the program.
This non-credit course provides an overview of craft beverage businesses: breweries, cideries, meaderies, and distilleries. Throughout this five weeks of introductory content, students cover the various business models, players, and processes that go into making and selling craft beer, cider, mead, and distilled spirits. From growing grains, hops, and fruit to malting, brewing, distribution, and retail environments, participants learn about strategies, terminology, and costs. Students complete a basic business plan covering the Cost of Goods Sold and potential revenue from diverse distribution channels.
An overview of the craft beverage industry, competitive dynamics, trends, and opportunities
Transitioning from the field to the end consumer and the associated costs
Regulations in specific regions: taxes, licenses, and constraints on different business models
Strategies for differentiating product
How to create or improve a basic business plan for a new or existing business
Conducting financial analysis to support the plan
Required Materials: All content is provided; No additional fees or books to purchase.
Microsoft Excel and a basic understanding of how to use it
Adobe Acrobat Reader
Ability to view YouTube and Vimeo videos
Event Phone: (503) 719-7657